Some journeys begin even before departure.
Perhaps in front of a screen, at the airport, while waiting for a flight and suddenly catching sight of a landscape, a bottega, a flavour almost imagined.

In these days, Fratelli Lunardi is featured in the video campaign for the Tuscan Hills Special, currently running on screens at Milan Linate, Milan Malpensa and Bergamo Orio al Serio airports.

A beautiful opportunity to take a little piece of our Tuscany beyond Tuscany, into places of movement, departures, arrivals and encounters. Places where, every day, thousands of people travel, wait, choose and discover.

A story of hills, villages and Tuscan flavours

The video campaign accompanies the story of the Tuscan Hills Special, a visual itinerary through landscapes, territories, craftsmanship and flavours.

Among images of villages, countryside, tables and food culture, the world of Fratelli Lunardi also appears: our artisan story, our biscuits, our cantucci, our botteghe and our very own way of telling Tuscany through good things.

In the video, we are there with what best represents us: work done by hand, the colours of our packaging, the smile of those who carry this story forward every day, and our chocolate biscuit — the one so many people now recognise at the first bite.

Handmade in Tuscany since 1966

One of the phrases featured in the video is especially close to our hearts: Handmade in Tuscany since 1966.

Just a few words, but they hold everything.
Quarrata, where our story began.
Family.
The oven.
The botteghe.
Massimiliano and Riccardo.
The recipes, the carefully selected ingredients, the unforgettable aromas.

Since 1966, we have been making baked confectionery with the same desire: to create specialities that speak of Tuscany, craftsmanship and simple happiness. Biscuits, cantucci, leavened cakes and sweet creations that begin in our bakery and travel further and further, while still keeping the scent of home.

From Tuscany to the airports: a small great journey

Seeing Fratelli Lunardi on the screens of Milan and Bergamo airports is a special satisfaction.

Because an airport is a curious place: everyone passes through, but very few truly stop.
And yet, sometimes, one image is enough to spark a desire.
For Tuscany.
For things made well.
For a warm biscuit.
For a bottega to discover.
For a flavour to take with you.

For us, this presence is a new way of telling our story: not only in our own places, not only in our botteghe, but also along the routes of those who travel.

Look how good they are, feel the journey

Tuscany is not only a destination.
It is a collection of aromas, gestures, landscapes, tables and people.

We continue to tell it in the way we know best: kneading, baking, tasting, improving. With a biscuit, a cantuccio, a recipe, a bottega. And with the desire to take Lunardi goodness a little further, without ever losing sight of where we started.

So, if you are passing through Milan Linate, Milan Malpensa or Bergamo Orio al Serio, keep your eyes open.
You might meet a little piece of Fratelli Lunardi there too.

And perhaps, somewhere between a departure and an arrival, you will feel like tasting Tuscany.