Buying biscuits online requires a small act of trust.

You have to believe that the parcel really will contain those big chunks of chocolate you saw on the screen. That the cantucci will be carefully packed. That your order will be dispatched, your payment handled correctly and, should anything not go according to plan, someone will be there to help.

For us, trust has never been a minor detail.

It lies at the heart of our relationship with everyone who visits our shops, chooses our products or, perhaps from somewhere far away, discovers our online store for the very first time.

That is why we are delighted to announce that the Fratelli Lunardi online shop has been awarded the Trusted Shops Trustmark, including Buyer Protection.

This new recognition is not only about what we put inside our parcels, but also about everything that happens before they are packed: from browsing the website to receiving your order confirmation.

What Is Trusted Shops?

Trusted Shops is a European platform dedicated to building trust in online shopping. Its Trustmark identifies online stores that meet specific standards of reliability, transparency and customer protection.

To obtain certification, an online retailer must undergo an assessment covering various aspects of the shopping experience. These include:

• the company’s identity and contact details;
• data protection and encrypted data transmission;
• clear product and pricing information;
• delivery, payment and cancellation conditions;
• transparency throughout the ordering process;
• the support available if a problem occurs.

The official Trusted Shops profile for the Fratelli Lunardi online store confirms, in particular, that the company’s identity has been verified, data is transmitted securely and the ordering process is clear and transparent.

No, Trusted Shops Does Not Taste the Biscuits

Their loss.

The Trusted Shops Trustmark does not certify the flavour of our biscuits, the softness of our candied melon or the amount of chocolate inside every packet.

It certifies something different, but equally important when shopping online: the reliability of the store through which those products are selected and ordered.

It means that behind the page you are visiting is a clearly identifiable company that you can contact. That the purchasing process must be easy to understand. That prices, costs and conditions must be communicated transparently. And that your data must be handled responsibly.

In other words, the Trustmark helps answer one very simple question:

“Can I trust this online store?”

Today, when you visit the Fratelli Lunardi online shop, you have one more independent reason to answer yes.

Buyer Protection: Extra Peace of Mind with Every Order

The Trusted Shops Trustmark also includes Buyer Protection, which can be activated free of charge after completing a purchase.

The protection covers orders of up to €2,500, regardless of the payment method used.

Subject to the terms and conditions of the service, it may provide support in situations such as an order not being delivered or a refund not being issued following a return or cancellation.

Once the order has been completed, customers can choose to activate the protection by following the instructions provided by Trusted Shops.

It is an additional safeguard that accompanies your purchase and can be particularly reassuring when you are ordering for the first time, live far away or are arranging an important delivery.

Think, for example, of a Christmas hamper being sent to a relative abroad, a large order of corporate gifts or a parcel filled with biscuits to share.

The more eagerly a parcel is awaited, the better it is to know that its journey comes with a little extra protection.

The Trustbadge: A Small Symbol That Says a Great Deal

The Trusted Shops Trustmark appears on the online store through the Trustbadge.

It is not a decorative logo added simply to make the website look good. It is an interactive feature that allows you to verify the certification, view the shop’s rating and access information about Buyer Protection.

You may see it while browsing the website and throughout the process leading up to the completion of your order.

A small symbol, in other words, that communicates several important messages:

“This store has been verified.”

“Its quality standards are monitored.”

“You can read about other customers’ experiences.”

“Your purchase can be protected.”

Reviews: The Voice of Those Who Have Already Had a Taste

Before buying online, it is only natural to want to know what happened to those who ordered before us.

Did the parcel arrive on time? Were the products carefully packaged? Did the taste live up to expectations? Was the ordering process straightforward?

That is exactly what reviews are for: they allow customers to share their experiences and help future shoppers make a more informed decision.

Trusted Shops takes measures to distinguish verified reviews, submitted by people who have genuinely purchased or used the products or services, from reviews imported from other platforms.

Imported reviews are displayed separately and do not affect the overall rating.

At the time of writing, the Fratelli Lunardi online shop has a rating of 4.55 out of 5, classified by Trusted Shops as “Excellent”, based on 51 reviews.

What Do Our Customers Say?

Reading the reviews is a little like listening to conversations at the counter of one of our shops.

Some people immediately start talking about the biscuits. Others mention the speed of delivery. Some focus on the panforte, the cantucci or the panettone. Others chose our online store to send a gift to someone far away.

The reviews include comments such as “Prompt service, outstanding quality!”, “Fantastic cakes and biscuits” and “A great gift idea for relatives who live far away.”

The summary published by Trusted Shops particularly highlights customers’ appreciation for:

• the quality and flavour of the biscuits, cantucci and traditional leavened cakes;
• prompt and accurate deliveries;
• the simplicity of the shopping experience;
• the wide variety of products available.

Of course, the reviews do not contain praise alone. And that is exactly as it should be.

There are also comments about the usability of the online store, product descriptions, packaging and the characteristics of certain products.

Authentic reviews are not a shop window designed to display only the things that shine. They are a valuable tool that helps us understand what is working and where we can improve.

When a customer points something out, we can respond, investigate and take action.

Trust is built through this too: not by claiming that we never make mistakes, but by being willing to listen when someone helps us do better.

From Our Shops to Our Online Store, with the Same Care

The Fratelli Lunardi story began in a bakery and in our traditional food shops.

Places where trust is built by looking one another in the eye, knowing who prepares a product, asking a question and receiving an answer.

Online, the way we meet may be different, but the principle remains the same.

We are still the people behind the online store, with our biscuits, Tuscan Cantucci PGI, Tuscan Cookies, Panforte Margherita, traditional festive cakes and the specialities selected for our shops in Quarrata and Pistoia.

The Trusted Shops Trustmark adds an independent assessment, additional protection and a space where customer experiences are visible and available for everyone to read.

It is a way of bringing something online that we have always considered essential in our shops: the reassurance of knowing who you are buying from.

Shopping Online with a Little More Peace of Mind

Flavour cannot travel through a screen.

And, for the time being, neither can the aroma released when you first open a packet of biscuits.

But we can make sure that the journey leading up to that moment is clear, transparent and protected.

For us, the new Trusted Shops Trustmark represents another step in that direction.

For you, it means being able to verify the reliability of our online store, read authentic customer reviews, activate Buyer Protection and choose your favourite Fratelli Lunardi treats with greater peace of mind.

For us, it means continuing to earn the trust you place in us, order after order, review after review.

Visit the Fratelli Lunardi online shop, look for the Trustbadge and discover all our specialities.

Look how good they are. And look how secure our shop is.