Some stories smell of freshly baked bread, warm biscuits, flour-dusted hands and family.
Ours is one of them.

In the March 2026 issue of DolceSalato, Fratelli Lunardi is featured in an editorial article by Giambattista Marchetto, titled: “Fratelli Lunardi, from the family shop to Mercato Centrale.”

It is a story we were truly pleased to read, because it talks about us without stopping at the products alone. It tells of the journey we have made, the choices behind it, our artisan roots, our daily work and that ever-present desire to take Lunardi goodness a little further, without losing the scent of where it all began.

A story that began in Quarrata, in 1966

It all started in Quarrata, in the province of Pistoia, in 1966.
With an oven, a food shop, Luigi and Roberta Lunardi. With a simple, genuine way of doing things: choosing good ingredients, working them with care and offering something real every single day.

From there came the products, the shops, the bakery, the recipes.
And Massimiliano and Riccardo grew too, now carrying the company forward with the same family passion and an eye always turned towards the future.

Because for us, being artisans does not mean standing still.
It means knowing where you come from and continuing to improve, dough after dough, choice after choice.

The new warm chocolate biscuit shop

The DolceSalato article also tells the story of one of our most important new chapters: the arrival of Fratelli Lunardi at Mercato Centrale Firenze with La Bottega dei biscotti caldi al cioccolato — our warm chocolate biscuit shop.

A new, indulgent, immediate format.
Here, our chocolate biscuit with big chunks becomes an experience to enjoy there and then: prepared in front of customers, baked continuously and served warm, even with whipped cream.

You can almost smell it.
And that is exactly the idea: to draw people in, let them catch the aroma, watch the biscuits come out of the oven and turn a biscuit into something more. A small, warm, enveloping, artisan moment.

Our chocolate biscuit, in a new guise

Those who know Fratelli Lunardi know it well: the chocolate biscuit with big chunks is one of our great classics.
Inimitable, unmissable, irresistible.

At Mercato Centrale Firenze, we have reinterpreted it in a warm version and in four different variations, leaving room for imagination and pure indulgence. The starting point, however, is always the same: chocolate in big chunks, the kind you can truly taste in every bite.

It is a new way to tell the story of a product that has been with us for years, but also a way to meet a different audience: people passing through Florence, people who live in the city, people looking for something good to enjoy on the spot, and those who want to take home a sweet, artisan piece of Tuscany.

Craftsmanship, quality and determination

The article also explores the company’s growth: the shops, the bakery, distribution, Italian and international markets, certifications and collaborations.

But the heart of it all remains the same: quality without compromise.

Many things have changed over the years. Costs have risen, raw materials have faced difficult times, and running a business has become increasingly complex. But one thing has not changed: the determination to choose well, work well, treat people well and continue making products we can be proud of.

For us, quality is not just a word to write in bold.
It is a daily choice. It is the time given to the dough. It is the careful selection of ingredients. It is attention to baking. It is the care of the people who work with us. It is that kind of control made with eyes, hands and experience.

From the family shop to the world, without losing the scent of home

Being featured in DolceSalato is a real source of pride.
Because this article captures an important moment in our story: we have grown, opened new paths, taken our biscuits and sweets beyond Tuscany, yet we continue to recognise ourselves in the simplest things.

The scent of bread.
The oven switched on.
The shop.
A well-made recipe.
A team that puts both head and heart into what it does.

And then Florence, with Mercato Centrale, which for us represents a new adventure and a wonderful challenge: bringing Lunardi craftsmanship to a place full of life, people, flavour and stories.

Look what a story, taste what goodness

The DolceSalato article tells our journey “from the family shop to Mercato Centrale.”
We see it as a new chapter in a story that began a long time ago and is still full of wishes to bite into.

Because yes, we have grown.
But we still believe that good things always start there: with careful hands, selected ingredients, family passion and the desire to do things well.

Artisans since 1966. And happiness kneaders since forever.

Discover the Fratelli Lunardi shops, come and visit us at Mercato Centrale Firenze or let yourself be tempted by our specialities in the online shop. Look how good they are!